Pod naslovom “Serbia Chapter’s 20th Anniversary Celebration” u januarskom
izdanju IAA Connections objavljen je tekst o događaju “Život ili reklama” kojim je
srpski ogranak obeležio 20 godina postojanja.

The Chapter held a dinner party on December 26 to celebrate the founding of
their Chapter as the Belgrade Chapter 20 years ago.

Under the slogan “life or an ad” the event brought together not just members of
the Chapter but also several hundred representatives of the marketing profession
as well as those individuals who are or were part of the creative industry

The speakers included current Serbia Chapter President Natas Durdevic, who
looked back at the past ten years of the chapter’s achievements in areas like
self-regulation, education and young professional development. Vladimir Ceh,
former Chapter President also spoke and gave a look back at the first ten years
of the chapter’s existence.

Jelena Ivanovic, Executive Director of the Chapter said “The chapter’s 20th
anniversary is a good occasion to look at what the profession achieved in the last
two decades, but also it is an opportunity to say in which direction we intend to